our clients - calvin Klein - Digital Advertising - Interactive Media - Touch Screen Advertising
SA Group Clients - Calvin Klein
Client: Calvin Klein
Date: March 2010
Location: London, UK
Brief: Increase public awareness of the 9Countries 9Men modeling competition. SA Screen Media’s interactive touch screen technology and bespoke interface design allowed members of the public to view details about the models taking part in the competition and place their votes live on the high street.
SA Campaign Media Gallery
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SA Group Involvement
Met with client and recognized the needs of this particular campaign used the consultancy meeting to create a bespoke offering, which the client requested.
Organized full creative together with touch screen content as well as formatting a split screen solution, which allowed a multiple interface advertising campaign to take place. A back office data collection system was also created for this campaign.
Organized, planned and executed one of world’s first ever-mobile digital interactive advertising campaigns. Following campaign results were presented which included collated votes, which were registered during the campaign. These votes were used to aid the results of a mass voting campaign organized by the brand.
Supplied promotional staff as well as creating and designing a full vehicle livery.
