Read Scott's latest blog for Screen.tv entitled "It's not the screen size that matters, it is what you do with it that counts! "
Last week saw the launch of the first ever iGhost in Pakistan on behalf of Engro Foods and for 3 days members of the public were amazed by the iGhost experience at Dolmen Mall Clifton.
The event saw iGhost 1.0m Showcase's, iFloors and an iGhost 3.5m Stage Show take over Dolmen Mall Clifton to promote Engro Foods new product Olper's Milk. As members of the press and public gathered in the main atrium to witness the iGhost 3.5m Stage Show, iFloors and iGhost 1.0m Showcase's were situated through-out the mall in high pedestrian footfall areas to make sure that the maximum exposure to the brand was achieved.
Olper's Milk Brand Manager Mariam Masood had this to say about the event "It was a great event thank you for all the support and help in organizing the Press Conference everything was run so smoothly it was phenomenal. This is the beginning of a great journey. Please extend my gratitude to your team."
Check out the video below to see the iGhost 3.5m Stage Show in action or visit our Facebook page to see all the images from the event.
The first ever iGhost Showcase at Dolmen Mall Clifton on behalf of Olpers Milk has been wowing the public in advance of the iGhost event later today.
It's just over 3 hours until the unveiling of Pakistans first ever iGhost in the Dolmen Mall Clifton.
Check back here later today for photos from the event but in the meantime check out some photos of the iGhost under construction.
There is less than 12 hours till the first iGhost in Pakistan and iDOOH Media and Red Tape are proud to present the first ever iGhost Showcase at Dolmen Mall Clifton on behalf of Olpers Milk
Check back throughout the day for more from this campaign.
iDOOH Media's and its sister company Red Tape Media Group are about to launch Pakistan's first ever iGhost Hologram showcase on behalf of Olper's Milk.
From April 25th to April 27th Dolmen Mall Clifton will play host to a 3.5m iGhost which will promote the Olper's brand to members of the public by creating a marketing experience never before witnessed in the Pakistan market.
"Prepare to be Amazed" by the magic of iGhost at Dolmen Mall Clifton & Dolmen Mall Tariq Road and check back here for more details on the iGhost experience.
Barnardo’s and Digiadvans.com will be touring the UK to raise awareness of how members of the public can help improve the lives of vulnerable children and young people.
The campaign will see Digiadvans in cities across the UK demonstrating how Barnardo’s are helping children across the country and how the public can get involved.
Nestle Waters have selected Digiadvans.com to promote its products to members of the public during the summer via a close proximity awareness campaign.
Through out the summer Digiadvans will be in major cities to promote the benefits and the necessity to drink enough water during the summer months.
Nike, the leading manufacturer of athletic equipment and shoes, have selected Digiadvans.com for a multi-city close proximity touch screen advertising campaign.
Digiadvans will tour major UK cities allowing members of the public to select via Digiadvans state-of-the-art touch screen capabilities which Nike brand they prefer.
Check back here for more details on this campaign as they happen.
iDOOH Media brand i3 window have launched the future of customer interaction with the iVirtual Assistant. iVirtual Assistant is different to other conventional display signage, it captures the attention of passers-by and customers alike and increases dwell time whatever the message.
It is capable of speaking many different languages and is knowledgeable on a wide range of topics. That`s because you decide what iVirtual Assistant say's and when it say's it. It can promote your business 24 hours a day 7 days a week and can communicate different messages to a wide target audience.
iDOOH Media's Managing Director Scott Anthony had this to say "this is the new marketing tool which has really caught my attention, and that of any audience who comes into contact with it. They never take time off, they are always on time, thy never complain about working 16 hour days and above all of that, they sell products and services, what more could you ask for?"
Check out iVirtual Assistant below:
iDOOH Media has strategically moved its central Head Office to London in order to deal with the continuous demand for pan-European and global activity.
Please direct any sales enquiries or questions to Adam Dixon or Scott Anthony on the following contact details:
Telephone: +44 (0)208 528 1782
By Post: iDOOH Media, 88 Wood Street, London, EC2V 7RS
By Email: firstname.lastname@example.org
Global MD Scott Anthony had this to say "I am delighted with the new strategic head office, found on Wood Street, London. It has already generated additional levels of enquiry and along with our integrated organisation programming for product release throughout emerging global markets it has generated a significant amount of incremental sales.
The optimal modular projections have also bolted on very nicely, especially for pan-European campaign activity and the functional transition mobility of our new global offices such as Pakistan and India. The new London HQ has also integrated management flexibility with our new brand Red Tape and working along side my new global partner Najeeb Baig can only add significant weight and revenues to our innovative digital product release in the future."
iDOOH Media are holding talks with Digital Media Displays regarding the sale of its strategically place Southern based digital screens .
iDOOH Media's Managing Director Scott Anthony had this to say "this sale could be a very important step towards the re-investment into digital vehicle technology and global market exposure."
Digidvans were selected by the major car firm Renault to promote its latest models in a close proximity marketing campaign to members of the public in Durham City.
Digiadvans were seen touring major pedestrian footfall areas to promote awareness of the Renault's cars and the local dealers who stocked these models.
Check out some photos from the campaign:
iDOOH Media have partnered with a leading Pakistani agency Cubes Advertising to form Red Tape, the new global leader in Out of Home media.
This dynamic new partnership will see the launch of iDOOH's products to the Pakistani and Dubai markets and give clients the perfect ingredients for bespoke innovative media campaigns.
iDOOH Media's Managing Director Scott Anthony had this to say "it is a great honor and privilege to be able to create this partnership with such a well respected market leader.
This partnership will see the growth of both companies in not only their own markets but globally as well and in turn will benefit the long time future of the DOOH sector in Pakistan."
For the second year iDOOH Media and Cubb were selected to promote the INA to members of the public on the streets of Paris in a close-proximity brand awareness campaign.
During the pre-Christmas campaign Digiadvans toured the streets of Paris showing HD clips from audio and visual history.
Check out some photos from the campaign
iDOOH Media have invested in some new state-of-the-art technology for use in all its brands products
Look for this new technology to be rolled oyt on iDOOH camapigns in 2013.
i3 window and its parent company iDOOH Media are in talks with a major property development company to take its digital screen solutions into their newly built shopping mall when it opens next year.
Keep watching this space for more developments.
iDOOH Media have once again been chosen to tour the UK to promote the next phase in a multi-city campaign.
Following the huge success of the last phase, the upcoming campaign is set to span the first two quarters of 2013.
Watch this space for more news on this exciting campaign.
Over the last 3 months Digiadvans have been touring the UK to execute a close proximity marketing campaign to promote Disney's new video game Epic Mickey 2, by allowing members of the public the opportunity to experience the game for themselves, using the Playstation Move controller and the Digiadvans unique Giant Game Console capabilities at close proximity.
Overall the campaign was a huge success and the feedback Digiadvans received on a daily basis was extremely positive with several individual members of the public applauding the fact that they were given the chance to try the game right there on the streets.
Throughout the entire campaign iDOOH Media provided Disney with the opportunity to measure the success and overall effectiveness of the campaign via our one of a kind audience measurement system. The system allowed Disney to track the OTS (Opportunity To See), overall dwell times, the ratio of genders playing the game, and lastly the cost per person.
Head of Media Adam Dixon had this to say "all in all the campaign was a tremendous success and Disney have been able to see this through our audience measurement system.
There is only so much you can see from a photo but our audience measurement allows the client to see an in-depth breakdown of how the campaign worked, which areas were the most effective and who the main audience was."
Check out the Epic Mickey 2 campaign video:
iDOOH Media is proud to announce its latest digital advertising solution… 3D Holograms.
3D Holograms allow you to advertise your brand by creating a fully 3D image of your products that can be interactive and show your target audience more of your brand than ever before.
3D Holograms are also capable of recreating a fully 3D life-size person. Imagine walking into a store and being greeted by a brand representative that is fully up-to-date on the latest offers and products or seeing your favourite singer perform live in the high streets of your city whilst being hundreds of miles around the world or bring back to life a star of your dreams
Anything is possible!
Available from iDOOH's dedicated screen provider i3window.com, 3D Holograms are set to take the advertising sector by storm.
Last weekend saw the end of the 1st Leg of the iDOOH Media and Disney campaign to promote the newest video game Disney’s Epic Mickey 2.
Over the past weekends Digiadvans have toured London and Liverpool landmarks and high footfall pedestrian areas allowing members of the public to play the game for themselves before it release next month. As well as touring London and Liverpool Digiadvans were situated at the Surrey County Show to promote the game to members of the public attending the event.
Managing Director Scott Anthony had this to say, “Overall the opening leg of the campaign was a huge success and had an amazing response from the public. We will look to keep this momentum going all the way until release when the 2nd leg begins later this month.”
Digiadvans will be touring more cities in the coming months so keep your eyes peeled for the Disney’s Epic Mickey 2 Digiadvans. In the meantime check out some photos from the first week of the campaign.
Following the hugely successful Touch Screen Data Collection campaign over the summer Johnston Press have chosen iDOOH Media Group once again to bring the campaign to more UK towns.
Over the last week iDOOH Media have been touring the UK allowing members of the public to interact with the Digiadvan via our exclusive Touch Screen capabilities and give their opinion on matters that are affecting the local community.
Digiadvans will be touring more UK towns over the coming month to gather the opinions of public on what matters most to them.
Watch this space for more news and photos of the campaign in action.
Google have partnered with iDOOH Media to educate members of the public on what services they have to offer.
Digiadvans toured UK cities promoting the latest offers from Google via HD trailers and Digiadvans exclusive Touch Screen capabilities.
Check out some photos from the campaign.
Petplan have commissioned iDOOH Media to complete a multi-city Data Collection campaign via our exclusive Touch Screen Digiadvans and tablet devices.
Head of Media Adam Dixon had this to say “following the huge success we had with the Johnston Press Data Collection campaign we believe that this is just the beginning of Data Collection campaigns iDOOH Media are involved in due to us being solus with Touch Screen capable Digiadvans.”
To celebrate the opening of the new Jules B store in Yarm Digiadvans were selected to tour Yarm and Middlesbrough to promote the stores products and opening times to members of the public.
Digiadvans toured high pedestrian footfall areas showing members of the public what items of clothing were available at the new store and where it could be found.
Check out some photos from the campaign below:
iDOOH Media were selected by Cheshire Police to promote a safer community message to members of the public in the Cheshire area.
Throughout the day Digiadvans played short videos and community messages about the recent crack down on drugs in the Runcorn area. Digiadvans targeted major pedestrian areas and communities most affected by the drug problems.
Check out some photos from the campaign.
iDOOH Media Group, the owner of Digiadvans.com, have recently increased its fleet by acquiring new Large Format LED Digiadvans.
iDOOH Media's Large Format LED Digiadvans are the perfect tool for live broadcasts during festivals, live match day score boards at football stadiums and outdoor movie screenings.
Logistics Director LeighAnn Parkin had this to say:
“We are delighted with the new Digiadvans and are already seeing some great return on our investment. It will give our customers a big voice about their brands.″
Check out some photos of our new LED Digiadvans below:
To promote the release of Disney’s Epic Mickey 2: The Power of Two Digiadvans have been chosen once again by Disney, due to our unique Giant Game Console capabilities, to tour the UK allowing members of the public the opportunity to try the game for themselves before it hits stores in November.
Starting at the end of September Digiadvans will tour major UK cities promoting the game, via iDOOH Media’s Giant Game Console capabilities, until the games release in November.
Check back here for updates on the campaign and photos of the Digiadvan in action.
The 2012 London Olympics were a huge success and Digiadvans were busy over the games.
Digiadvans toured London streets showing a Live Broadcast of the games to members of the public unable to attend the actual events.
Check out some photos below:
Tesco have chosen Digiadvans.com once again to help promote awareness of their products and continuing price drops to members of the public.
Digiadvans will be touring UK cities promoting Tesco messages to members of the public on the streets of major UK cities.
Digiadvans were in attendance at the Soul Family Fun and Sports Day at Willesden Sports Centre to provide a live broadcast of the 2012 London Olympics to members of the public taking part in the event.
As members of the public took part in the event Digiadvans were situated around the sports track showing key sporting events from the Olympic games.
Check out some images from the campaign:
Digiadvans.com were selected by Tyne and Wear Metro to promote its summer special offer of free parking at selected stations.
For three days Digiadvans toured the Tyne and Wear area promoting the free parking offer to members of the public traveling into the city centers and in high footfall pedestrian areas.
The Digiadvans played out informative messages alerting members of the public to how long the offer was available and what stations it applied to.
Check out some photos from the campaign:
Digiadvans were hired by Durham NHS to be part of the ‘Sort Stuff Out’ event and help teenagers speak up about any problems that may be affecting them.
Digiadvans were situated in high footfall areas of Darlington and Durham promoting videos to help get teenagers to visit the Facebook page for ‘Sort Stuff Out’. During the day members of the public were also encouraged to take part by playing games on the Giant Wii console.
Check out some photos below:
iDOOH Digiadvans were selected by Staffordshire Council to take part in the Staffordshire Bike Show at the Britannia Stadium, Stoke.
Digiadvans were located around the stadium allowing members of the public the opportunity to play on the Giant Xbox game console or watch clips from the Isle of Man TT.
Check out some photos from the campaign:
VGM and its sister brand Digiadvans.com have been selected to promote a new video game release across the UK via our exclusive Giant Game Console.
Digiadvans will tour major UK cities allowing members of the public the opportunity to demo the game live on the streets.
The game and campaign dates are top secret at the minute but watch this space for more information.
Middlesbrough Council hired Digiadvans to play a part of the 2012 Middlesbrough Mela via our Giant Wii.
Digiadvans were situated in Centre Square, Middlesbrough allowing members of the public attending the event the opportunity to play Mario and Sonic at the 2012 London Olympics via the Giant Wii.
Head of Media Adam Dixon had this to say:
‘With the Olympics just around the corner it is great to see local councils host community events that help encourage children to be active and take part in sports. ‘
Check out some photos from the campaign:
Puma have selected Digiadvans to tour UK cities for 30 straight days promoting there latest products to members of the public via the iDOOH Digiadvans 6m2 HD screen.
Head of Logistics LeighAnn Parkin says ‘Puma are an internationally recognised brand and it is a great honour to be chosen to promote their products to members of the public.’
Digiadvans and Mercedes Benz will be touring London to promote the latest models and deals available to the public at local dealers.
Two iDOOH Digiadvans will be touring the City of London to promote awareness of the models on offer in local dealers via the 6m2 HD screen and state-of-the-art audio system.
Merck & Co, an American based pharmaceutical company, have purchased 6 Sunlight Readable Digiadvans from iDOOH Media Group to tour US cities promoting their company to members of the public.
Scott Anthony had this to say about the purchase of the Digiadvans:
"being the only company in the world that provide Sunlight Readable Digiadvans for purchase our main objective is to provide as many companies throughout the world with the best opportunity to promote their business to the public and Merck & Co have gone a long way to achieving this with the purchase of their Digiadvans."
The Digiadvans and Mercedes Benz partnership continued this week as Digiadvans once again toured UK cities promoting the latest offers on Mercedes Benz and Smart cars available at local dealerships.
Check out some of the photos from this weeks campaign.
Over the last two weeks Digiadvans have toured the UK promoting awareness of Alfa Romeo’s latest trade-in offers on the Alfa Romeo Giulietta in high footfall pedestrian areas of each city.
Check out some photos from the campaign.
Last week saw the end to iDOOH Media's biggest interactive data collection campaign in it's history. Digiadvans and Digiwalkers toured UK cities to promote awareness of Johnston Press and gather the opinions of the public on what matters the most about the local community.
Check out the video below to see the campaign in action.
Home Depots, an American based DIY supply warehouse, have contracted iDOOH Media and Digiadvans.com to build 3 High Bright Digiadvans to help promote its ever expanding company.
The Digiadvans will incorporate iDOOH Media's exclusive touch screen features and built in WIFI capabilities. Derek Milbrand had this to say about the Digiadvans and custom features:
"being the only company in the world that can provide us with a High Bright touch screen Digiadvan made this an easy choice. Our primary goal with the Digiadvans is to give our customers a new and exciting way to interact with us and the Digiadvan will do just that"
Indian real estate and property development company, Jeyam Associates, commissioned Digiadvans.com to build and deliver 4 Sunlight-Readable Digiadvans that would be used to promote their business to the public on the streets.
Jeyam Associates Guna Sekaran says “the Digiadvans we purchased have changed our lives. They have only been out for a couple of days but the response has been fantastic. We are even considering purchasing more vans for our other branches.”
Digiadvans.com were chosen by Tynemouth Metro to help celebrate the Jubilee and promote the recent refurbishment of the 130 year old station.
Over the Bank Holiday iDOOH Digiadvans were situated in Tynemouth Metro Station to promote the stations restoration film to members of the public attending the Jubilee festivities and the Tynemouth Station Market.
Head of Logistics LeighAnn Parkin says ’It was critical that the HD screen at close proximity worked well. We were selected as the media choice due our Digiadvans being the only ones of their kind which can provide close proximity HD crisp imagery, unlike the awfully pixilated LED screens which are currently being marketed.'
LeighAnn goes onto say 'this broadcast could not been possible with LED technology, it is time for customers to move on from LED and remain focused on more up to date and available screen technologies such as the technology encased within each of our Digiadvans and our i3window.com installations.'
Over the Jubilee weekend a fleet of 10 iDOOH Digiadvans were attending street parties up and down the country to help members of the public celebrate the Jubilee in style.
During the festivities iDOOH Digiadvans played out a live TV broadcast of the Thames Jubilee Pagent as well as providing a Giant Game Console to entertain both adults and kids alike.
Scott Anthony commented, ‘The Diamond Jubilee is a once in a life-time event and all of us here at iDOOH Media Group were absolutely delighted to be asked to take part in Jubilee parties across the country. The key to a successful Jubilee party is the atmosphere and the doing things for entertainment which have not been done before, we can say with confidence that the Digiadvans achieved both at everyone of the 10 locations which we were contracted to. The close proximity of the iDOOH Digiadvans meant we could get up close and interact with the people in attendance. It was an extremely memorable weekend for all involved from iDOOH Media.'
Digiadvans.com were chosen by JP Publishing to execute a multi-city interactive data collection campaign.
iDOOH Digiadvans will be touring UK towns and cities asking members of the public their opinions on local matters and allowing them to give the answer via our unique interactive touch screen.
Whilst the iDOOH Digiadvans are located in city centres iDOOH brand representatives will be travel around high footfall pedestrian areas allowing members of the public the opportunity to give their opinion via our Digiwalkers and Tablet PC’s.
Check out some photos from the campaign so far:
Today sees the start of a partnership between Digiadvans and Mercedes Benz to promote its dealerships and latest models to members of the public.
Over the weekend iDOOH Digiadvans will be touring Epsom and the surrounding areas to promote Mercedes Benz cars to members of the public and the dealerships Jubilee weekend opening times.
For the 2012 Heineken Cup Final Twickenham played host to a fleet of iDOOH Digiadvans to promote Bank of Ireland to members of the public attending the final between Leinster and Ulster.
During the day the fleet of iDOOH Digiadvans promoted Bank of Ireland to members of the public by touring London city centre and major attractions in the capital. As game time approached the iDOOH Digiadvans made their way to the stadium to target rugby fans attending the game.
iDOOH Media Digiadvans were selected by Cupcake Divine to tour major UK cities to promote its cupcakes during a street level tasting campaign, allowing members of the public to sample their cupcakes, and also have an opportunity to place an order through the Digiadvans unique touch screen which was linked directly to the Cupcake Divine website. Cupcake Divine came to iDOOH Media Group to establish a unique and fun method to attract members of the public to the Digiadvan as iDOOH promo teams handed out cupcake samples. iDOOH Media Group proposed a creative and divine solution to this campaign… scented Digiadvans that smelled like homemade cupcakes.
Head of Media Adam Dixon commented, ‘we were asked by the client to come up with a scented campaign in association with the Digiadvan. We successfully added a unique baking scented aroma as the target audience viewed the video. Each recipient had the opportunity to place orders directly through the vehicles touchscreen, linked to the customers order page.’
Jayne Birkett, Cupcake Divine’s Head of Marketing, had this to say about the campaign ‘we went to them with a campaign to simply promote ourselves to the public but iDOOH Media stepped it up and helped us to deliver a campaign experience that will not be forgotten. The idea to make their Digiadvans scented was amazing and gave a new way to experience a marketing campaign. Our sales were extremely positive as a direct result of the Digiadvan campaign, thanks to the events we attended with people telling us they have not been able to forget the smell.’
‘We can’t begin to tell you how grateful we are with everything you did to make our campaign so unique and memorable but I hope you enjoy some free cupcakes as a small thank you from our team.’
Due to the huge success promoting their magazine in Paris last year, Elle Magazine have once again chosen iDOOH Media Digiadvans.
The latest campaign will see iDOOH Media Digiadvans in both the UK and the Netherlands allowing members of the public the opportunity to view the latest issue of the magazine on the Digiadvans HD touch screen.
DSG have selected iDOOH Media Digiadvans for their summer roll out. The vans will be in every major UK city throughout the summer on a £200k campaign spend.
Scott Anthony of iDOOH Media says ‘whats left to say, they selected us because no one else could achieve their extremely high standard on interactivity. This is a first to market and we are humbled to be involved. Like many of our customers, agencies or otherwise, they book us as they are fully aware of our micro management, in a sentence, we leave nothing to chance. We are thrilled to be involved in such a monumental activity on the UK streets’.
News Corporation choose Digiadvans for strategic messaging, top secret but watch this space.
Boots hand pick Digiadvans.com for their summer roll out.
MD Scott Anthony says ‘we are all delighted with this activity, it is big, it is interactive and only we can do it for them. Our specialized services are providing brands with direct target audience interaction and they love it, which makes us very proud of the technologies and services which we provide the market, albeit exclusive to iDOOH Media’.
For 3 days Digiadvans toured the city of Manchester promoting Greater Manchester Police's 'Don't be an April Fool' campaign.
Members of the public were encouraged to report anyone causing trouble around the Bank Holiday and were given the opportunity to follow Greater Manchester Police on twitter by scanning the onscreen QR code.
Check out some photos from the campaign.
Digiadvans.com have been chosen to attend the Euro 2012 finals to showcase the games to members of the public. 6 Digiadvans will be utilised to broadcast live games to the public using Digiadvans one of a kind Live TV and Broadcast capabilities.
Throughout March Digiadvans have been touring North Yorkshire, on behalf of North Yorkshire County Council to promote it NY RIdes campaign to local bikers. The campaign, which shows hazards which could be missed by bikers, has been met with tremendous praise by members of the public.
Check out some of the photos from the campaign.
Following the success last year, with the 'Shop a Looter' and Operation Audacious, Digiadvans.com have once again been chosen by Manchester Police to help in its local community campaigns. Digiadvans will be touring Manchester to help spread community safety messages to members of the public.
We will provide you all with the details very soon, it’s all very confidential at the moment.
iDOOH Media Group, owners of VGM, will be attending the Launch: Meet the Games Press on the 4th April 2012 at Birmingham Science Park Aston. Digiadvans will be situated at the event allowing guests to experience the unique Giant Game Console features of the iDOOH Digiadvans for themselves as well as demonstrations of the Digiadvans unique features.
SA Group have successfully gathered enough momentum to initiate the buy out of Digiadvans.com, i3 window, VGM and the newly released FleetScreens brands from its parent company ESM. This has been the objective of the team for the last 18 months and finally we are delighted to put our stamp on this innovatitve Digital Out Of Home company. Transforming it from a supporting role to the outright owner of these interactive brands.
We believe that we are on the face of the earth to make great products, and that's not changing. We are constantly focusing on innovating. We believe in the simple not complex. We believe that we need to own and control the primary technologies behind the products that we make, and participate only in markets where we can make significant contribution and addition to those market sectors.
We believe in saying no to dozens of projects, so that we can really focus on the few that are truly important and meaningful. We believe in deep collaboration and cross-pollination of our Digital products, which allow us to innovate in a way that others cannot. And frankly, we don't settle for anything less than excellence in every person which becomes part of the family. We have the self-honesty to admit when we are wrong and the courage to change. And I think, regardless of who is in what job, those values are so embedded into this company that the iDOOH Media Group will constantly lead the way in intelligent, interactive and informative Digital Out Of Home experiences.
Last night was the 2012 Brit Awards sponsored by Mastercard and Digiadvans.com were on hand to help promote Mastercard to members of the public and Brit Award attendees.
Digiadvans were situated by the red carpet outside the O2 Arena to promote Mastercard's 'Priceless Duet' offer. The Digiadvans interacted with members of the public and explained that by texting DUET to the number on screen they could win the chance to duet with there choice of singer.
Head of Media Adam Dixon says, 'it is a terrific honour to be chosen by Mastercard for the 2nd year in a row and for it to be at such a high profile event goes to show that we work hard for each of our clients, I am delighted with the interactive strategy thought up by the client as it bodes so seamlessly with what the Digiadvans can achieve. No other Digivans globally can achieve what we achieve for our clients.'
Keeping London Safe have selected Digiadvans.com for 52 weeks from March 2012 to February 2013 to help spread its safer community messages.
Ellen Garth says: "it was a tough choice however after investigating DOOH media owners and Digiadvan companies, there was only one choice that could be made. Their work commitment and campaigns in the past show that they are a innovative company and most suited for our campaign."
Business Executive Suresh Sampathkumar had this to say: "I am delighted that we have been selected for this campaign as the pitching process was tight but once again Digiadvans.com secures a one of a kind campaign."
Digiadvans.com have been selected to help minimise disruption during the 2012 London Olympics. Digiadvans will be touring London Boroughs to help communicate safety messages to members of the public during the games using Digiadvans 3m x 2m screen.
Head of Media Adam Dixon had this to say: "It is an absolute delight to be selected for such an important and critical campaign. It is a necessity that technology be utilised to help spread these messages to the public and Digiadvans is proud to be apart of these campaigns."
SA Group was formed 6 years ago to concentrate on the PR and promotional elements on behalf of: Digiadvans.com, i3 window and VGM.
The companies role was to organise the management of PR and any promotional elements associated with the brands which are owned by the companies independently within the organization. Operations Director LeighAnn Parkin says: "We are delighted that SA Group has performed as well as it has for the brands associated within the limited companies which are part of the larger group and organisation. We placed a takeover bid for some of the brands, such as Digiadvans, which was pitched to the board in January 2012 and we were successful with our brand buy out bid. Therefore this will see the turnover grow to 5 times what it is today, and we will now employ our own sales and marketing team in house with the budgets allocated by the board. This will allow us to invoice all sales associated with the 3 brands and turn the SA Group into a 6 figure company allowing us to compete with the other companies within the larger group."
Business Strategist and Owner of the larger group of companies, ESM, Scott Anthony says: "The team at SA executed the perfect pitch to the board earlier this month. They deserved the buy out more than any other pitch which we received. This will release the chains from the once solus PR and marketing revenue and allow the growth and rebrand of this company. This company has excelled itself in recent months by initiating new products which will be released in Q1 2012. They have added some extremely creative talent to their team such as Masters graduate Suresh Sampathkumar, who will have a dual role when they open the Asian office later in 2012. Suresh will head the team based in India taking the brands Digiadvans and i3 to the Asian market."
The rebrand will see SA Group work towards brining new and innovative DOOH products to the UK, European and Asian markets. The latest product release is very exciting and it will transform the market where it will be released. I am not allowed to mention any more than that at the moment as the re-brand is scheduled for release in Q1 2012. This brings everything into line within the larger organisation, ESM, and every member of the ESM board overall is delighted with the alignment.
The sale of the Irish market has injected serious capital which has allowed the release and support of new products. That is what we are about, first to market with new brands is what we do best, better than any of the other DOOH brands in this market. We are not simply driven by revenues, we are driven jointly by innovative DOOH product release, and we always will be.
During this years Heineken Cup Digiadvans have once again been chosen to promote Heineken to members of the public. For all of Connacht's home games in the tournament Digiadvans have been touring Galway to promote Heineken and games to rugby fans and members of the public.
Scott Anthony said "it is a great honor to be chosen again to promote Heineken to the public. We work hard for the client and this can be seen by the repeat business we continue to get."
For 4 weeks Digiadvans will be touring Surrey to promote the 'Can you Stand Up to Your Friends' road safety campaign on behalf of Surrey County Council.
Head of Media Adam Dixon had this to say "It is integral that technology helps to make our roads safer and all of us here at Digiadvans.com are proud to be helping Surrey County Council achieve this."
During March, North Yorkshire County Council have hired Digiadvans to help promote road safety to members of the public.
Digiadvans will be touring North Yorkshire to promote the campaign and to help make the roads of North Yorkshire safer for members of the public. DOOH technology is engaging with drivers in ways never before possible. You will see it grow and grow and you will without question identify how DOOH technology saves lives.
Mastercard have once again booked Digiadvans to promote its brand to members of the public at the 2012 Brit Awards. Digiadvans.com are proud to be promoting the Brit Awards and Mastercard and will be touring London throughout the day and situated in a red carpet exclusive spot during the evening.
Scott Anthony said "To be chosen time and time again by worldwide brands such as Mastercard is a clear testimony to the effort that we put into all MasterCard DOOH activity that we undertake. They are a top 100 global brand and they have an extremely high prerequisite standard for us to reach, and we are aware of how hard we must work for Mastercard. So keep you eye's peeled for Digiadvans at this years Brit Awards."
Due to the overwhelming success Digiadvans.com had promoting Disney Universe to members of the public in the UK both MCV Magazine (The Market for Computer & Video Games) and Disney have shown their delight at how well the campaign was executed and received by the public.
Matt Lombard of The Walt Disney Company had this to say 'I could tell that you and the team really put a large amount of effort behind the campaign and would like to thank you for your help. Right from the very start we were excited to be working with you and it has been great to see the results come in week after week.
I can't tell you how many compliments we have received on the van and also on noticing the piece that ran in MCV the other week. It's been a pleasure and I look forward to working with you again!'
Once again another first to market campaign as Digiadvans.com tour Paris to promote Elle magazine using our exclusive interactive touchscreen capabilities. Members of the public in Paris will be able to read the latest edition of Elle magazine and turn the pages as if they were flicking through an actual magazine. The recipient can flick left to right or right to left through the magazine at their will. This has never been achieved through the medium of DOOH.
Head of Media Adam Dixon says, 'our state-of-the-art touchscreen features are one of a kind and bring a new level of interaction to outdoor advertising. We are very excited about this campaign and the impact it is having on the members of the public.' Already the target audience have engaged with this interactive engagement and they have let us know that they are ready for more interactive strategies. It is always prudent to document the reaction of the target audience, brands are realising that target audiences are a lot more media savvy then ever before!'
Lovefilm.com, the UK's largest online DVD rental service, has chosen Digiadvans.com to promote its new Lovefilm Instant services. Up until Christmas Digiadvans will be touring multi UK cities to promote the online movie rental service to members of the public.
MD Scott Anthony says, 'Close proximity interaction, with the audience on the street, is an esential element of any outdoor campaign and this is something we promote at a pre-campaign strategic level, we are extremely excited about the impact this campaign will have on multi city streets throughout the UK.'
The trans European interactive DOOH campaign partnership continued this week with SA Digiadvans MD Scott Anthony and Cubb President Pascal Cubb securing a deal to promote the 'National Audiovisual Institute' in Paris in the run up to Christmas.
Over the last month Digiadvans.com has been promoting Disney Universe to overwhelming praise. The last two weekend activities in Edinburgh and London saw members of the public queuing at the Digiadvan just to experience the game for themselves.
Don't worry if you have missed your chance to experience the game for yourself as Digiadvans.com will be in London up until Christmas so come along and see it for yourself.
Check out photos from the weekends activity in London.
Yesterday saw the start of Operation Audacious - Greater Manchester police's largest ever crack down on drugs. The operation saw hundreds of officers raid the homes of suspected drug dealers in the Manchester area and Digiadvans were there to convey the operations message to members of the public.
Head of Media Adam Dixon had this to say "It's a great honor to be chosen to help spread Manchester Police's message, it is imperatve that technology plays its role in delivering safer community and anti-drug messages to the public."
Check out photos from campaign.
The promotion of Disney Universe video game continues to draw huge crowds in Manchester, Newcastle and Glasgow. Digiadvans.com toured the city centres allowing members of the public to play the game and the chance to win a special Disney Universe goody bag.
Over the next few weeks Digiadvans.com and Disney Universe will be touring Edinburgh and London, so keep an eye out and come experience the game for yourself. Check out photos from Manchester, Newcastle and Glasgow.
Check out photos from Manchester, Newcastle and Glasgow.