How do you measure effectiveness?
Read Scott's latest blog for Screen.tv entitled "How do you measure effectiveness?"
Cupcake scented Digiadvans are Divine
18/05/2012
iDOOH Media Digiadvans were selected by Cupcake Divine to tour major UK cities to promote its cupcakes during a street level tasting campaign, allowing members of the public to sample their cupcakes, and also have an opportunity to place an order through the Digiadvans unique touch screen which was linked directly to the Cupcake Divine website. Cupcake Divine came to iDOOH Media Group to establish a unique and fun method to attract members of the public to the Digiadvan as iDOOH promo teams handed out cupcake samples. iDOOH Media Group proposed a creative and divine solution to this campaign… scented Digiadvans that smelled like homemade cupcakes.
Head of Media Adam Dixon commented, ‘we were asked by the client to come up with a scented campaign in association with the Digiadvan. We successfully added a unique baking scented aroma as the target audience viewed the video. Each recipient had the opportunity to place orders directly through the vehicles touchscreen, linked to the customers order page.’
Jayne Birkett, Cupcake Divine’s Head of Marketing, had this to say about the campaign ‘we went to them with a campaign to simply promote ourselves to the public but iDOOH Media stepped it up and helped us to deliver a campaign experience that will not be forgotten. The idea to make their Digiadvans scented was amazing and gave a new way to experience a marketing campaign. Our sales were extremely positive as a direct result of the Digiadvan campaign, thanks to the events we attended with people telling us they have not been able to forget the smell.’
‘We can’t begin to tell you how grateful we are with everything you did to make our campaign so unique and memorable but I hope you enjoy some free cupcakes as a small thank you from our team.’
Elle Magazine continue to use iDOOH Media Digiadvans
04/05/2012
Due to the huge success promoting their magazine in Paris last year, Elle Magazine have once again chosen iDOOH Media Digiadvans.
The latest campaign will see iDOOH Media Digiadvans in both the UK and the Netherlands allowing members of the public the opportunity to view the latest issue of the magazine on the Digiadvans HD touch screen.
DSG select iDOOH Media Digiadvans
03/05/2012
DSG have selected iDOOH Media Digiadvans for their summer roll out. The vans will be in every major UK city throughout the summer on a £200k campaign spend.
Scott Anthony of iDOOH Media says ‘whats left to say, they selected us because no one else could achieve their extremely high standard on interactivity. This is a first to market and we are humbled to be involved. Like many of our customers, agencies or otherwise, they book us as they are fully aware of our micro management, in a sentence, we leave nothing to chance. We are thrilled to be involved in such a monumental activity on the UK streets’.
News Corporation choose Digiadvans.
03/05/2012
News Corporation choose Digiadvans for strategic messaging, top secret but watch this space.
Boots hand pick Digiadvans.com for their summer roll out.
03/05/2012
Boots hand pick Digiadvans.com for their summer roll out.
MD Scott Anthony says ‘we are all delighted with this activity, it is big, it is interactive and only we can do it for them. Our specialized services are providing brands with direct target audience interaction and they love it, which makes us very proud of the technologies and services which we provide the market, albeit exclusive to iDOOH Media’.
Greater Manchester Police find fools with Digiadvans.com
12/04/2012
For 3 days Digiadvans toured the city of Manchester promoting Greater Manchester Police's 'Don't be an April Fool' campaign.
Members of the public were encouraged to report anyone causing trouble around the Bank Holiday and were given the opportunity to follow Greater Manchester Police on twitter by scanning the onscreen QR code.
Check out some photos from the campaign.
Digiadvans make it through to the Finals
30/03/2012
Digiadvans.com have been chosen to attend the Euro 2012 finals to showcase the games to members of the public. 6 Digiadvans will be utilised to broadcast live games to the public using Digiadvans one of a kind Live TV and Broadcast capabilities.
iDOOH Media Group promotes Motorcycle safety to tremendous praise
30/03/2012
Throughout March Digiadvans have been touring North Yorkshire, on behalf of North Yorkshire County Council to promote it NY RIdes campaign to local bikers. The campaign, which shows hazards which could be missed by bikers, has been met with tremendous praise by members of the public.
Check out some of the photos from the campaign.
Manchester Police choose Digiadvans again!
30/03/2012
Following the success last year, with the 'Shop a Looter' and Operation Audacious, Digiadvans.com have once again been chosen by Manchester Police to help in its local community campaigns. Digiadvans will be touring Manchester to help spread community safety messages to members of the public.
We will provide you all with the details very soon, it’s all very confidential at the moment.
iDOOH Media Group to attend Launch: Meet the Games Press in Birmingham
30/03/2012
iDOOH Media Group, owners of VGM, will be attending the Launch: Meet the Games Press on the 4th April 2012 at Birmingham Science Park Aston. Digiadvans will be situated at the event allowing guests to experience the unique Giant Game Console features of the iDOOH Digiadvans for themselves as well as demonstrations of the Digiadvans unique features.
SA Group becomes iDOOH Media Group
08/03/2012
SA Group have successfully gathered enough momentum to initiate the buy out of Digiadvans.com, i3 window, VGM and the newly released FleetScreens brands from its parent company ESM. This has been the objective of the team for the last 18 months and finally we are delighted to put our stamp on this innovatitve Digital Out Of Home company. Transforming it from a supporting role to the outright owner of these interactive brands.
We believe that we are on the face of the earth to make great products, and that's not changing. We are constantly focusing on innovating. We believe in the simple not complex. We believe that we need to own and control the primary technologies behind the products that we make, and participate only in markets where we can make significant contribution and addition to those market sectors.
We believe in saying no to dozens of projects, so that we can really focus on the few that are truly important and meaningful. We believe in deep collaboration and cross-pollination of our Digital products, which allow us to innovate in a way that others cannot. And frankly, we don't settle for anything less than excellence in every person which becomes part of the family. We have the self-honesty to admit when we are wrong and the courage to change. And I think, regardless of who is in what job, those values are so embedded into this company that the iDOOH Media Group will constantly lead the way in intelligent, interactive and informative Digital Out Of Home experiences.
Adele not the only sensation at the Brit Awards
22/02/2012
Last night was the 2012 Brit Awards sponsored by Mastercard and Digiadvans.com were on hand to help promote Mastercard to members of the public and Brit Award attendees.
Digiadvans were situated by the red carpet outside the O2 Arena to promote Mastercard's 'Priceless Duet' offer. The Digiadvans interacted with members of the public and explained that by texting DUET to the number on screen they could win the chance to duet with there choice of singer.
Head of Media Adam Dixon says, 'it is a terrific honour to be chosen by Mastercard for the 2nd year in a row and for it to be at such a high profile event goes to show that we work hard for each of our clients, I am delighted with the interactive strategy thought up by the client as it bodes so seamlessly with what the Digiadvans can achieve. No other Digivans globally can achieve what we achieve for our clients.'
Keeping London Safe choose Digiadvans.com
17/02/2012
Keeping London Safe have selected Digiadvans.com for 52 weeks from March 2012 to February 2013 to help spread its safer community messages.
Ellen Garth says: "it was a tough choice however after investigating DOOH media owners and Digiadvan companies, there was only one choice that could be made. Their work commitment and campaigns in the past show that they are a innovative company and most suited for our campaign."
Business Executive Suresh Sampathkumar had this to say: "I am delighted that we have been selected for this campaign as the pitching process was tight but once again Digiadvans.com secures a one of a kind campaign."
Disruption Matters
17/02/2012
Digiadvans.com have been selected to help minimise disruption during the 2012 London Olympics. Digiadvans will be touring London Boroughs to help communicate safety messages to members of the public during the games using Digiadvans 3m x 2m screen.
Head of Media Adam Dixon had this to say: "It is an absolute delight to be selected for such an important and critical campaign. It is a necessity that technology be utilised to help spread these messages to the public and Digiadvans is proud to be apart of these campaigns."
SA Group grow from strength to strength
03/02/2012
SA Group was formed 6 years ago to concentrate on the PR and promotional elements on behalf of: Digiadvans.com, i3 window and VGM.
The companies role was to organise the management of PR and any promotional elements associated with the brands which are owned by the companies independently within the organization. Operations Director LeighAnn Parkin says: "We are delighted that SA Group has performed as well as it has for the brands associated within the limited companies which are part of the larger group and organisation. We placed a takeover bid for some of the brands, such as Digiadvans, which was pitched to the board in January 2012 and we were successful with our brand buy out bid. Therefore this will see the turnover grow to 5 times what it is today, and we will now employ our own sales and marketing team in house with the budgets allocated by the board. This will allow us to invoice all sales associated with the 3 brands and turn the SA Group into a 6 figure company allowing us to compete with the other companies within the larger group."
Business Strategist and Owner of the larger group of companies, ESM, Scott Anthony says: "The team at SA executed the perfect pitch to the board earlier this month. They deserved the buy out more than any other pitch which we received. This will release the chains from the once solus PR and marketing revenue and allow the growth and rebrand of this company. This company has excelled itself in recent months by initiating new products which will be released in Q1 2012. They have added some extremely creative talent to their team such as Masters graduate Suresh Sampathkumar, who will have a dual role when they open the Asian office later in 2012. Suresh will head the team based in India taking the brands Digiadvans and i3 to the Asian market."
The rebrand will see SA Group work towards brining new and innovative DOOH products to the UK, European and Asian markets. The latest product release is very exciting and it will transform the market where it will be released. I am not allowed to mention any more than that at the moment as the re-brand is scheduled for release in Q1 2012. This brings everything into line within the larger organisation, ESM, and every member of the ESM board overall is delighted with the alignment.
The sale of the Irish market has injected serious capital which has allowed the release and support of new products. That is what we are about, first to market with new brands is what we do best, better than any of the other DOOH brands in this market. We are not simply driven by revenues, we are driven jointly by innovative DOOH product release, and we always will be.
Digiadvans scores a try at the Heineken Cup
25/01/2012
During this years Heineken Cup Digiadvans have once again been chosen to promote Heineken to members of the public. For all of Connacht's home games in the tournament Digiadvans have been touring Galway to promote Heineken and games to rugby fans and members of the public.
Scott Anthony said "it is a great honor to be chosen again to promote Heineken to the public. We work hard for the client and this can be seen by the repeat business we continue to get."
Digiadvans 'Drive Smart' with Surrey County Council
25/01/2012
For 4 weeks Digiadvans will be touring Surrey to promote the 'Can you Stand Up to Your Friends' road safety campaign on behalf of Surrey County Council.
Head of Media Adam Dixon had this to say "It is integral that technology helps to make our roads safer and all of us here at Digiadvans.com are proud to be helping Surrey County Council achieve this."
North Yorkshire Council promote road safety with Digiadvans
23/01/2012
During March, North Yorkshire County Council have hired Digiadvans to help promote road safety to members of the public.
Digiadvans will be touring North Yorkshire to promote the campaign and to help make the roads of North Yorkshire safer for members of the public. DOOH technology is engaging with drivers in ways never before possible. You will see it grow and grow and you will without question identify how DOOH technology saves lives.
Mastercard choose Digiadvans again... Priceless
20/01/2012
Mastercard have once again booked Digiadvans to promote its brand to members of the public at the 2012 Brit Awards. Digiadvans.com are proud to be promoting the Brit Awards and Mastercard and will be touring London throughout the day and situated in a red carpet exclusive spot during the evening.
Scott Anthony said "To be chosen time and time again by worldwide brands such as Mastercard is a clear testimony to the effort that we put into all MasterCard DOOH activity that we undertake. They are a top 100 global brand and they have an extremely high prerequisite standard for us to reach, and we are aware of how hard we must work for Mastercard. So keep you eye's peeled for Digiadvans at this years Brit Awards."
Disney and MCV celebrates success with Digiadvans
10/01/2012
Due to the overwhelming success Digiadvans.com had promoting Disney Universe to members of the public in the UK both MCV Magazine (The Market for Computer & Video Games) and Disney have shown their delight at how well the campaign was executed and received by the public.
Matt Lombard of The Walt Disney Company had this to say 'I could tell that you and the team really put a large amount of effort behind the campaign and would like to thank you for your help. Right from the very start we were excited to be working with you and it has been great to see the results come in week after week.
I can't tell you how many compliments we have received on the van and also on noticing the piece that ran in MCV the other week. It's been a pleasure and I look forward to working with you again!'
Digiadvans.com promotes Elle Magazine
19/12/2011
Once again another first to market campaign as Digiadvans.com tour Paris to promote Elle magazine using our exclusive interactive touchscreen capabilities. Members of the public in Paris will be able to read the latest edition of Elle magazine and turn the pages as if they were flicking through an actual magazine. The recipient can flick left to right or right to left through the magazine at their will. This has never been achieved through the medium of DOOH.
Head of Media Adam Dixon says, 'our state-of-the-art touchscreen features are one of a kind and bring a new level of interaction to outdoor advertising. We are very excited about this campaign and the impact it is having on the members of the public.' Already the target audience have engaged with this interactive engagement and they have let us know that they are ready for more interactive strategies. It is always prudent to document the reaction of the target audience, brands are realising that target audiences are a lot more media savvy then ever before!'
Lovefilm choose Digiadvans.com for Christmas Campaign
13/12/2011
Lovefilm.com, the UK's largest online DVD rental service, has chosen Digiadvans.com to promote its new Lovefilm Instant services. Up until Christmas Digiadvans will be touring multi UK cities to promote the online movie rental service to members of the public.
MD Scott Anthony says, 'Close proximity interaction, with the audience on the street, is an esential element of any outdoor campaign and this is something we promote at a pre-campaign strategic level, we are extremely excited about the impact this campaign will have on multi city streets throughout the UK.'
Digiadvans.com and Cubb partner to promote the National Audiovisual Institute
13/12/2011
The trans European interactive DOOH campaign partnership continued this week with SA Digiadvans MD Scott Anthony and Cubb President Pascal Cubb securing a deal to promote the 'National Audiovisual Institute' in Paris in the run up to Christmas.
Digiadvans has huge success promoting Disney Universe
13/12/2011
Over the last month Digiadvans.com has been promoting Disney Universe to overwhelming praise. The last two weekend activities in Edinburgh and London saw members of the public queuing at the Digiadvan just to experience the game for themselves.
Don't worry if you have missed your chance to experience the game for yourself as Digiadvans.com will be in London up until Christmas so come along and see it for yourself.
Check out photos from the weekends activity in London.
Digiadvans.com helps bring an end to drug misery
09/12/2011
Yesterday saw the start of Operation Audacious - Greater Manchester police's largest ever crack down on drugs. The operation saw hundreds of officers raid the homes of suspected drug dealers in the Manchester area and Digiadvans were there to convey the operations message to members of the public.
Head of Media Adam Dixon had this to say "It's a great honor to be chosen to help spread Manchester Police's message, it is imperatve that technology plays its role in delivering safer community and anti-drug messages to the public."
Check out photos from campaign.
Digiadvans continues promotion of Disney Universe
09/12/2011
The promotion of Disney Universe video game continues to draw huge crowds in Manchester, Newcastle and Glasgow. Digiadvans.com toured the city centres allowing members of the public to play the game and the chance to win a special Disney Universe goody bag.
Over the next few weeks Digiadvans.com and Disney Universe will be touring Edinburgh and London, so keep an eye out and come experience the game for yourself. Check out photos from Manchester, Newcastle and Glasgow.
Check out photos from Manchester, Newcastle and Glasgow.
